I’m Alex, a digital product designer based in London. I work with startups and agencies, straddling the line between design and code.

I have a particular focus on the internal role that UI engineering plays, in regards to design systems, and creating tooling and processes to help product teams scale. I’m currently working at Kalo, leading the development of our internal design system.


Kalo (2017 - present)

Lead the development of the internal design system, which is used across the product team by designers and engineers.

Pusher (2015 - 2017)

Joined the marketing team as a front-end developer where I helped work on evolving the brand, building external marketing sites, and representing the company at tech conferences around the world.

Also worked with the product team implementing a new client dashboard, and creating an internal pattern library to speed up the development of future features.


Awesome Design Systems - A collection of design systems

Inward Audio - Realtime techno/giphy visualisation

Flymark - On the fly markdown conversion microservice


Net mag - side project of the month: JuniorJobs (2017)

Net mag - How to get started with pattern libraries (2016)

Net mag - Design Challenge (2014)

WebDesignerMag - Spotlight Interview (2014)


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